The District 4 candidate

  • Who’s overseen large multi-million dollar budgets (equal to or greater than the City of Fort Lauderdale’s FY 2023)

  • Who’s served as a municipal elected official (appointed twice!)
  • Who’s managed over 1,200 employees
  • Who’s worked positively and collaboratively with organized labor & unions
  • Who’s a successful business executive

  • Who’s currently the Chairman of a multi-state marijuana company
  • Who has a proven record of fiscal responsibility

Ed Rebholz

Why I am Running.

I am running because I believe a talented and experienced Commission will serve the people better. I have the motivation, talent, and experience to move Fort Lauderdale to the next level.

My Focus is on:

  • Infrastructure that is dependable and resilient
  • Protecting our neighborhoods and public spaces

  • Solving homelessness in our community
  • Creating more affordable housing

About Ed.


Born in New York, Ed moved to Fort Lauderdale with his family in the 1960s. He attended Fort Lauderdale’s Sunrise Middle School and St. Thomas Aquinas High School, followed by college at the University of South Florida, where he received a bachelor’s degree in Accounting. He’s given back to his beloved alma mater through coaching football at St. Thomas Aquinas for eight years, where he helped guide the team to a national title and three state titles. Ed is also the President of the Catholic Educators Endowment (formerly St. Thomas Aquinas Teachers Endowment).

Growing up in Fort Lauderdale in the 1960s and 70s, Ed lived on the west side of District 4, and from 1988 through the present day, he has resided on the east side of District 4. He is familiar with the issues important to residents and communities across the district.

Ed’s passion and a wide variety of interests took his professional career in two different directions –first at Anheuser Busch for 20 years, where he worked his way up to become Senior Manager of Brewery Operations at the world’s fifth largest brewery in Newark, New Jersey. In this role, he oversaw budgets of over $1,000,000,000 and roughly 1200 employees.

As a former City Councilmember in Madison, New Jersey, Ed knows what it takes to be a successful public servant, as the only candidate for District 4 with municipal government experience. As a true believer in giving back to the community, Ed has served on regional Boards of various non-profits like Junior Achievement, March of Dimes, and the American Red Cross.

Ed’s second career path as an information technology (IT) consultant eventually led him back to Fort Lauderdale. In 2012 Ed sold his company to Cisco for $415,000,000. Ed currently serves as the Chairman for Temescal Wellness, a medical cannabis company in multiple states. Ed lives in Lauderdale Harbors, where he has resided since 2012 with Jill Roth, his wife of 50 years. They are blessed to have five healthy and prosperous grown children and nine wonderful grandchildren.

Ed has remained highly active in the community as Chair for the Fort Lauderdale Executive Airport Advisory Board, Rotary Club Member and Paul Harris Fellow of Rotary Club International, Broward County Medical Marijuana Advisory Board, Vice President of Breakwater Towers, Vice President of the Harbor Inlet Homeowners Association, and President of Lauderdale Harbors Homeowners Association. He is also the President of St. Sebastian’s Men’s Club.


Awards & Accomplishments.

  • Ed’s IT security and technology firm, “TheAdmins,” received the Citrix Partner of the Year Award in 2011.
  • Ed was the Founding CEO of Whiptail Technologies, which he sold to CISCO Systems in 2012 for $415 million.
  • Paul Harris Fellow, The Rotary Foundation of Rotary International.
  • He drafted the language for The Broward County Medical Marijuana Advisory Board (first in the State of Florida) created by Broward County Ordinance #2017-29, enacted September 14, 2017. The MMAB membership consists of twelve (12) members. Three (3) appointments at large by the County Commission. One at-large appointment is a qualified patient advocate.
  • City of Fort Lauderdale Neighbor Leadership Academy – Class 9
  • Five years on FXE Board (Chairman for two years)
  • FAA 150 Noise Study for FLL Member (3 Years)
  • Metro Plex FLL Member
  • Successfully raised nearly $104,000,000 in capital

    • $72,000,000 for his company Whiptail
    • $32,000,000 for his company Temescal Wellness
  • Licensed Pilot
  • PADI certified diver
  • Real Estate Broker/Sales, NV
  • Medical Marijuana use Registry
  • Concealed Weapon, Firearm License
  • EAA member “Experiential Aircraft Association.”
  • The Hundred Club of Broward County
  • University of South Florida Life Membership
  • Florida Fish & Hunt License
  • President, Sebastian’s Church Catholic Educators Endowment
  • President, Lauderdale Harbors HOA
  • Ed’s neighborhood activism in District 4 most recently led the Lauderdale Harbors to raise $20,000 and partner with Rio Vista to install license plate readers CAMERAS. Since then, the neighborhood has seen a substantial decrease in crime.
  • Ed recently worked with the city staff and neighbors to address Cliff Lake’s reduced oxygen levels that killed hundreds of fish. Working together, Ed helped develop the solution to install a set of six aerators, with work on the project to be completed in September 2022.



Get involved with our team!


“As the District 4 candidate who is proud to have worked positively and collaboratively with organized labor throughout my career, I am honored to receive the endorsement from the Teamsters Local 769!

The Teamsters Union Local 769 has been representing South Florida workers since 1964 in a wide variety of industries that are at the backbone of keeping our economy moving. I’m grateful for their support and confidence!”



District 4 Issues

District 4 Issues.


As the heart of Broward County, the City of Fort Lauderdale should continue to lead and work with fellow Broward municipalities, Broward County government, local and regional stakeholders like Miami-Dade and Palm Beach Counties, the Broward MPO, the Florida Department of Transportation (FDOT) and federal government, among other entities.

With the one-cent penny surtax for transportation passed by Broward voters in 2018, it is particularly important to work proactively and collaboratively with residents to use these surtax-generated funds and other leveraged funding sources to improve and expand affordable, accessible, and sustainable transportation and mobility options for those who come here to live, work, play, or all of the above.

Building and maintaining a safe, healthy, and well-prepared community for the residents of District 4 and all who live, work, and play in Fort Lauderdale is of the utmost importance, and I will work with police, firefighters, first responders and emergency personnel to continue building upon and working toward the public safety goals as established by the City in its Strategic Plan.

With housing costs for buyers and renters in the South Florida region increasingly out of reach, investing in housing options for individuals and families of varied income levels who call Fort Lauderdale home is important to maintaining long-term economic sustainability as well as recruiting and retaining a diverse and high-quality workforce.
With our miles of beautiful coastline come challenges like flooding, salt intrusion to the water supply, and increasing climate and weather intensity. Thus, building sustainable and resilient infrastructure has never been a greater priority. As District 4 Commissioner, I will work with City staff and other involved stakeholders on continuing to improve our roadways and bridges, water and wastewater systems, and drainage infrastructure over the coming years.
Fort Lauderdale’s miles of gorgeous beaches, waterways, and parks provide a host of recreational, educational, and leisure opportunities for residents and visitors alike. With the $200 million in dedicated funding generated by the Parks General Obligation Bond approved by voters in 2016, it is important to continue community outreach and engagement to update residents on current and ongoing projects and improvements and solicit feedback on additional community needs and priorities.

Ed is the fiscally responsible candidate for District 4! His professional accounting experience and roles managing multi-million dollar budgets make him uniquely qualified to help the City of Fort Lauderdale continue to build an environment that’s attractive to businesses of all shapes and sizes, all while operating based on the principles of fiscal responsibility, transparency, and professionalism.

Further, my experience managing thousands of employees and working collaboratively with organized labor and unions are all part of what makes me qualified to serve the residents of District 4.

As your next City Commissioner for District 4, I look forward to working with staff and residents to lead initiatives to protect our water and natural resources that sustain our community. To that end, we need to ensure that the appropriate infrastructure is in place to accommodate future development and construction.

As Chair of the Fort Lauderdale Executive Airport Advisory Board, I have extensive knowledge of the Metroplex Project and other local aviation issues, including the Metroplex Project noise issues that have been a concern for many residents. As a City Commissioner, I will work with staff, residents, and all involved stakeholders over the course of the Metroplex project and advocate for the best interests of residents and neighborhoods of District 4.
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Political Advertisement Paid for and Approved by Ed Rebholz, Non-Partisan for Fort Lauderdale City Commission, District 4